Business News Facebook, Google and News UK pledge to reduce ad fraud with IAB 'Gold Standard' initiative October 18, 2017 johorbiznet Johor News Facebook, Google and News UK pledge to reduce ad fraud with IAB ‘Gold Standard’ initiative The Drum Going for Gold – IAB UK CEO on its latest initiative to clean up digital advertising MobileMarketing Magazine Google and Facebook commit to ‘gold standard’ to clean up digital advertising Marketing Week Full coverage Source: Business News Feed