#TECH: Demand for disinfectant products online increases as local Covid-19 cases rise

Kuala Lumpur: A shift in consumer behaviour was detected as local Covid-19 cases spike. According to ShopBack Malaysia, purchasing priority among users, where the top spending categories changed from Fashion and Home and Living during 9.9, to Mom and Baby and Health and Beauty during 10.10.

According to the ShopBack, users were stocking up supplies such as milk powder, personal disinfectants, and sanitising products in view of the spike of local Covid-19 cases.

For example, Dettol saw a 20x sales increase through its Shopee Official Store listed on ShopBack, with disinfectant sprays, antiseptic liquid, and hand sanitisers emerging as the best-selling products.

“The implementation of the movement control order has further accelerated the rate of e-commerce adoption – Malaysians are increasingly sourcing for products online and we detected a stronger purchasing trend from late September, when the number of reported cases in Malaysia reached three digits for several consecutive days,” said ShopBack Malaysia’s country general manager, Eddy Han.

With the Conditional Movement Control Order (CMCO) being implemented in Kuala Lumpur, Selangor, and Putrajaya, ShopBack expects online sales for these categories to remain strong till next month and beyond.

Based on data from ShopBack Malaysia, despite the weakening economic outlook, over 60 brands with Shopee Official Stores have on average experienced more than twofold increase in sales through ShopBack over the last three months. This has been made possible with Shopee Affiliate Marketing Solutions (AMS), via a partnership inked between Shopee and ShopBack Malaysia that set to amplify brands growth through a targeted marketing and stackable shopper incentive approach.

Source: NST