Harness the power of a Facebook Business Page for your business

September 28, 2017 estan

Are you scratching your head wondering where to market your products or services? The answer lies in the palm of your hand… more specifically the mobile device that never leaves your hand! You see, there are over 2 billion Facebook (FB) users today and whichever you feel about it, Facebook is just too big to ignore. If your business still doesn’t have an official FB Business Page for whatever reasons, you need to do something about it right this minute.

Facebook might have started out as a social media platform but over the years it has evolved, grown and adapted to the global market. Reaching out to the masses has never been easier or affordable than now. It’s also never been more confusing or scarier for many businesses that refuse to adapt. Your FB Business Page has the potential to reach out to over 2 billion people globally instantly. Let that thought sink in a little. If you can remember back to the days before social media became a buzzword, it was difficult and expensive to disseminate information quickly to the world. Today, in just a few hours, a viral news event can span the globe!

That is the power of Facebook that businesses can tap into, even if your intended market is just the domestic one. There are currently over 3 million advertisers on FB and the numbers will only increase as more businesses realise the importance of advertising on FB to reach their customers. You might be thinking to yourself, “But I just own a small business in Johor Bahru, why do I need a FB Business Page for?” In actual fact, the small businesses need a FB Business Page more than the big brands due to one factor – exposure. Big brands have huge advertising budgets and they can be seen almost everywhere from billboards, newspaper advertisements, TV advertisements, radio and more. They use the “shock and awe” approach and bombard the consumers at every opportunity. But when it comes to FB, it’s a whole different ball game.

Now, to get the most out of your FB Business Page, you will need to spend on advertising. Here is where it gets very interesting and confusing all at once:

You set your own budget – from a couple of hundred ringgit to thousands or more.
You can advertise anytime you want – from just a few days to weeks or only on weekends, it’s all up to you. There is no set minimum.
It’s effective – if you set it up correctly with a well thought out strategy, you will definitely reap the rewards.
It’s easy – you can even do it from your smartphone!

As you can see, there is no fixed budget or timeframe and that can be really perplexing for some. Unlike traditional media, for example, newspaper advertisement that charges per insertion per day by size or even leaflet printing that charges by the quantity printed, FB advertising can be a little daunting to figure out on your own as there are so many parameters and factors to take into consideration.

Fret not, you can still make it work if you really spend the time to research online and figure things out by trial and error. Or you can speed up your knowledge and invest in some courses that will give you the insight and direction of what you need to do and how to do it correctly. Check out https://goo.gl/gPByMM

And lastly, you can always engage a social media advertising company to handle it all for you but you must still know the fundamentals of FB advertising so that you know you are getting the most of your money from your vendor and not being taken for a ride.