PeoplExperience launches new-age digital marketing in Malaysia

KUALA LUMPUR: PeoplExperience, the digital marketing consultancy arm of People ‘n Rich-H group of companies, is officially launched with the appointment of Karan Tyagi as its CEO and Naveen Thomas as director, digital and analytics.

“It’s timely that we set up this new entity, which aside from helping all the companies within the group adopt a digital perspective, also provides a forward momentum in advancing the specific digital needs of our clients. We’re very excited to have two industry veterans helm this new entity,” said Allan Khoo, group managing director of People ‘n Rich Holdings.

As its name suggests, PeoplExperience aims to set itself apart by optimising the effective use of data and technology as a means to assisting marketers enhance the consumer experience journey.

“Even with a superior product or brand, you can’t win in today’s ever-evolving, technology-enabled marketplace if you fail to provide a seamless and rewarding consumer experience,” Tyagi said in a statement.

He added: “Understanding, anticipating and subsequently shaping your consumer’s needs and wants is the crux of what makes the consumer experience extraordinary. In other words, the question to ask is not ‘what’s next’. Marketers ought to know what’s next, and we can help them obtain those insights with the use of data.”

Tyagi, whose last posting was as general manager of Carat Malaysia, has spent 14 years in the media and advertising industry managing a diverse range of client accounts including FMCGs, retail, property, alcoholic beverages, financial services, telecommunications, and hotels.

Tyagi said: “People experience is envisioned as a boutique digital agency designed to ‘keep things simple’ and focus on providing qualitative value to clients.”

Source : TheStar