Tenaga Nasional wins ‘Ad of the Year’ at YouTube Malaysia Ad Awards

KUALA LUMPUR: Tenaga Nasional Bhd (TNB) was the biggest winner at the third annual YouTube Malaysia Ad Awards last Friday, bringing home the “Ad of the Year” award for its entry “Rumah Epik Fantastik” which also won the award for Top Ad in the Long-form in Storytelling category.

The 2018 Hari Raya short captured the relatable atmosphere of a kampung house during ‘balik kampung’ season, complete with a car-filled courtyard and little cousins running amok. The four minute and seven second spot charmed judges and viewers alike, who watched the advertisement all the way through – a testament to the engaging digital storytelling.

The third award celebrated and honoured 2018’s most outstanding ad creatives on Malaysia’s most popular video platform that is a daily destination for entertainment, information and education.

Presented by YouTube Malaysia, the event honoured brands, agencies, as well as creators whose creative works expand beyond marketing to capture the hearts and minds of viewers through creative execution and compelling storytelling.

“A huge part of the inaugural YouTube End of Year Review is the Ads Awards, in which we celebrate some truly amazing work that have called the world’s most influential video and social platform home over the past year.

“YouTube has always been welcoming of new and forward-thinking creative works as it sustains its top pole position as the platform of choice for brands and content creators to flourish,” said Google Malaysia country head Marc Woo.

Eight other brands were also honoured.

Mitsubishi Malaysia’s “The Pothole Pro” took home the award for Top Ad in Automotive, Allianz General Insurance’s “Allianz Road Rangers” 24-hour Call Centre” won the Top Ad in Financial Services & Institutions award, Milo Malaysia’s “Aktif Negaraku, Malaysia!” took home the Top Ad in Food and Beverage award, and Sunsilk’s Sunsilk #HairRobics won the Top Ad in Personal Care and Health award.

Samsung Malaysia walked away with the Top Ad in Technology award, Digi won the Top Ad in Telecommunications award, while Traveloka won the Top Ad in Travel, Tourism and Airlines award. McDonald’s was also a multiple award winner on the night, walking away with three – Top Ad in Retail and Restaurant award, Top Ad in 6-second Storytelling award and Top Ad in Multi-video Storytelling.

In addition, five YouTube creators and channels – Namewee, Nur Amira Syahira, Didi & Friends, Omar and Hana, and TV3 – were also honored at the awards show with the YouTube Gold Award in recognition of their subscriber base climbing past the one million mark this year.

Source: NST