BMW Malaysia posts record sales of 14,338 vehicles

KUALA LUMPUR: BMW Group Malaysia posted record sales of 14,338 vehicles in 2018, tracking the automaker’s strong worldwide performance

In a statement issued today, BMW Malaysia said the achievement marked segment leading growth of 13% compared to sales of 12,681 units in 2017.

It was an eight consecutive year of record sales for the automaker with double-digit increases in the BMW and MINI brand segments.

Of the total cars delivered, 57% or 7,532 units were electrified BMW and MINI vehicles.

BMW Malaysia managing director Harald Hoelzl said 12 new BMW and MINI models were introduced in 2018, of which four were electrified vehicles.

“We also unveiled two new concept vehicles for the first time ever not only in Malaysia, but in South East Asia,” he added.

The BMW brand picked up 12,008 new owners in Malaysia, which was 13% higher compared to 10,618 in the previous year.

The growth was led by the delivery of 3,363 units of the BMW 3, of which 2,149 units were made up of the BMW 330e M Sport.

The MINI posted 18% growth with 1,200 vehicles delivered in 2018 compared to 1,011 in 2017. In 2018, over 90 MINI Countryman Plug-In Hybrid vehicles were delivered since its introduction in April.

In the motorcycle segment, BMW Motorrad saw over 7% growth of 1,130 owners versus 1,052 in the previous year, with the key contributor being the BMW Motorrad R 1200 GS Adventure.

Source: TheStar