Maybank extends partnership with MU

PETALING JAYA: Malayan Banking Bhd (Maybank) has announced the extension of its successful regional co-branding partnership with Manchester United FC. The banking group said in a statement that the five-year agreement, which covers Malaysia, Singapore and Philippines, will continue from the 2019-2020 season, making Maybank one of Manchester United’s longest-running financial services partnerships globally.

The renewal reflects the success of the partnership in helping Maybank to engage more with its customers in key markets and enhance its global brand awareness.

Datuk John Chong, group CEO, community financial services of Maybank, said: “We are delighted to extend our partnership with Manchester United across Malaysia, Singapore and Philippines and continue our support for the club for the next five years.”

The club has almost 22 million followers across the three countries who can now take advantage of the special privileges offered by the Maybank Manchester United credit and debit cards.

The Maybank Manchester United credit cards continue to be very well received in Malaysia and recorded a healthy growth of about 12% in card base and 15% in card billings last year.

Maybank is currently the leader in the card business in Malaysia with over 14 million credit cards, charge cards and debit cards in circulation.

The bank commands over a 20% market share for credit and charge cards in the country, and over 28% for debit cards.

Source: TheStar