AirAsia in partnership to bring Ejen Ali brand on global stage
KUALA LUMPUR (Dec 31): AirAsia’s newly-launched e-commerce platform OURSHOP is partnering with the Ejen Ali brand to carry the latter’s merchandise on the website, thus bringing the local brand on the world stage.
OURSHOP chief executive officer (CEO) Lalitha Sivanaser said Ejen Ali has a huge following among the AirAsia family segment, that would most definitely benefit from the special offers on the merchandise sold via the platform.
“It is in the heart of our business to showcase local brands on the global stage through OURSHOP, as such fans from all over the world will soon be able to have their favourite Ejen Ali merchandise delivered to their home wherever they may be.
“We are extremely excited with Media Prima (Bhd) as our official partner,” she told reporters after unveiling the collaboration today at OURSHOP’s first pop-up store at the Lot 10 shopping centre in Bukit Bintang here.
The temporary pop-up store, which began operations on Dec 12, will be running until tomorrow (Jan 1, 2020).
Fans of Ejen Ali fans will be able to purchase the merchandise, including the stylish scooter, walkie-talkie, the latest line of back-to-school gear, as well as limited quantities of the “Ejen Ali The Movie” official comic book, either at the pop-up store or on the OURSHOP website.
This is not the first collaboration between the two brands. In 2017, Ejen Ali and AirAsia launched the #MisiAspirasiAirAsia, where Ejen Ali’s Season 1 series was included in the airline’s in-flight entertainment as well as a special kids’ meal called the Lil’s Star Combo with Ejen Ali.
Datuk Ahmad Izham Omar , CEO of Media Prima’s creative content production arm Primeworks Studios, said he hoped this collaboration would bring the Ejen Ali brand beyond Malaysia and into the homes and hearts of fans across the globe.
“Following the success of #MisiAspirasiAirAsia in 2017 and 2018 and with ‘Ejen Ali The Movie’ still going strong at the box office, we are excited to gear up Ejen Ali for another mission with the AirAsia group,” he added.
“Ejen Ali The Movie” reached another milestone recently when Primeworks Studios announced the movie had collected over RM28.5 million at the box office since its theatrical release on Nov 28, 2019, in Malaysia, Singapore and Brunei.
With the upcoming theatrical release in Indonesia on Jan 1 next year, the movie is set to break into another ASEAN territory with Primeworks Studios hoping for another massive hit.
Source: TheEdgeMarkets
