Sime Darby Material signs exclusive dealership with Hyster-Yale
KUALA LUMPUR: Sime Darby Industrial Sdn Bhd (SDISB), through subsidiary Sime Darby Material Handling Sdn Bhd (SDMH), has entered into an agreement with Hyster-Yale Group Inc to be the latter’s exclusive dealer in Malaysia and Brunei.
Lift truck manufacturer Hyster-Yale Group is a global leader in the materials handling industry with manufacturing facilities, service and product development centres on five continents around the world.
SDISB managing director CK Teoh said the new dealership would expand its product offerings in the materials handling market.
“There is great potential for growth in the materials handling space beyond diesel lift trucks, and with Hyster’s broad range of product offering, we will be able to grow the business further to better serve our customers with an expanded range of products.
“SDMH will also place greater emphasis on penetrating the market and garner new customers through the other materials handling services provided by Hyster,” said Teoh.
Hyster-Yale Group Asia-Pacific managing director Tony Fagg said the vast experience SDMH has in lift trucks and industrial products sets a strong foundation for a successful long-term relationship.
“SDMH’s local expertise with the support of global Hyster-Yale resources will meet all the materials handling needs of our customers.
“SDMH will deliver a comprehensive, structured and responsive sales approach to support retail, fleet and global account customers. Their expansive industrial service organisation extends the quality and service standards that Hyster customers expect from a trusted global brand in the materials handling market,” Fagg added.
In conjunction with the new dealership, SDMH has terminated with effect from end-December 2019, its dealership agreement with Mitsubishi Logisnext Asia Pacific Ltd (MLAP), which distributes the CAT Lift Truck brand in the region.
Nevertheless, Teoh said that SDMH remains committed to serving its existing CAT Lift Truck customers and fleet as per existing contracts, delivering the best aftermarket sales, parts and product support services.
Gough Group Ltd, which was recently acquired by Sime Darby Industrial, is also a Hyster dealer in New Zealand.
Source: NST