#TECH: Maxis launches CNY campaign contest
KUALA LUMPUR: As the Chinese New Year festive season approaches, Maxis is ringing in the celebrations with an inspiring message to all Malaysians, on the importance of health and family togetherness this festive season.
In these extraordinary times, Maxis said it remains committed to supporting the nation and customer needs with many initiatives.
“During this festive time of the year, and more so in times like these, Maxis is committed to enabling families to always be ahead by staying healthy together through the power of digital connectivity and social media,” said Maxis’ head of brand and marketing, Tai Kam Leong during a virtual launch for the campaign.
At the launch, Maxis shared a short film, Little Lion, to show how true family prosperity takes on a different meaning in difficult times.
The film is about a seven-year-old boy who aspires to be a lion dancer in his family’s famous lion dance troupe. The boy was frustrated when his family is more occupied with daily chores instead of training during the challenging time of the pandemic. The story goes as he discovers, wealth and fame are not everything but staying healthy and being together is.
“While wishing each other prosperity is synonymous with the Chinese New Year, perhaps in recent times there has been a shift in priorities. We’d like to share with Malaysians a different perspective that the more profound meaning of the season is often taken for granted – our health and that of our loved ones and being healthy together,” added Tai.
Maxis and Hotlink will be having promo to reward its customers in conjunction with CNY including RM1 smartphones campaign for both Hotlink and Maxis users as well as students. Maxis also has a lineup of promos for its Fibre and Business customers.
THE ART OF HEALTHY TO HUAT
One of the key parts of the #MaxisHealthytoHuat campaign is to be active and healthier together and in the current situation, on social media, through a series of fun CNY-themed activities.
Malaysians can also catch two CNY livestream episodes with popular Chinese influencers, Jo Mama and Harry Pang as they explore the CNY themes of family, health and fate (Zodiac). Watch as Jo Mama teaches Harry to cook two delicious and healthy CNY dishes on Hotlink Facebook page on Feb 11, 2021 at 9.30pm.
Inspired by the movements of lion dancing, local influencers, Shaine, Audrey Ooi, Jestinna Kuan, Jorise Lee and Joe Chang, will be kickstarting the contest by showing off five movements inspired by lion dancing for the public on social media.
In true festive spirit, Maxis is opening participation to all Malaysians and here’s how you can join:
1. Firstly, participants need to take a video of themselves with a family member performing any or all of these five moves as creatively as possible:
· The Horse Stance
· The Lion Leaps
· The Lion’s Drum Beat
· The Lion Stands Tall
· The Lion’s Strike
2. Upload as many videos as they like on Maxis’ Facebook with the hashtag #MaxisHealthytoHuat.
3. Participants whose video(s) show the most creative interpretation of all five moves will stand a chance to win a Samsung Galaxy Z Fold2 5G phone, worth RM7,999. The video must include a family member and must be uploaded using the correct hashtag #MaxisHealthytoHuat.
There are 15 Samsung Galaxy Z Fold2 5G phones to be given away.
Source: NST