#TECH: Lazada launches bonus feature for 9th birthday celebration

March 3, 2021 editor

KUALA LUMPUR: Having served the Malaysian online shopping community since 2012, Lazada celebrates its 9th anniversary this year with a new ‘Lazada Bonus’ feature to offer local customers even greater discounts during the month-long Lazada 9th Birthday Sale activities in March.

“We are honoured to have been able to serve Malaysians for almost a decade now, and counting. Being the pioneer that ushered e-commerce to the local community, we’ve consistently grown alongside the Rakyat’s increasing appetite for online shopping,” said Lazada Malaysia’s chief business officer, Sherry Tan.

“Today, online shopping has become a cultural phenomenon that’s intimately etched in the everyday lives of the nation, evidenced by more than one-third of the local population visiting our app monthly. We are grateful for the unswerving support from our consumers, sellers and brands. During this Lazada 9th Birthday Sale, we are dedicated to delighting our fellow Malaysians with even more rewarding surprises and experiences,” she said.

The new ‘Lazada Bonus’ feature is a custom-made daily voucher giveaway that’s specially tailored for each individual customer to enjoy supplementary savings of up to an extra RM40 off in a single checkout*. Unconventionally, ‘Lazada Bonus’ vouchers can be used together with other vouchers simultaneously, in addition to the slew of unbeatable deals from participating brands and sellers.

Smart shoppers can easily collect their ‘Lazada Bonus’ vouchers when visiting the birthday sale page on the Lazada app. It can be collected daily from (today) March 1 until March 2 to redeem on March 3 at the beginning of the month-long celebrations, as well as from March 20 until 26 to redeem on March 27, during the mega-day climax of the birthday celebration.

Lazada said each customer will be able to collect one ‘Lazada Bonus’ voucher daily that’s automatically personalised to their individual shopping preference. With each consecutive voucher collection, the discount value will accumulatively increase and can also be stacked on top of each other upon checking out on either March 3 or March 27, alongside other discounts or vouchers. Participating brands and sellers can be identified by the ‘Lazada Bonus’badge on the product display when browsing.

On top of the ‘Lazada Bonus’ feature, the company said online shoppers can look forward to a month-long line-up of festive surprises that will peak on March 27 mega day. The month of March will be filled with excitements of RM9 Free Shipping vouchers, 9x money-back Lowest Price Guaranteed deals, discounts of up to 90 percent off, RM9 Lazada Flash Sale, Chup Dulu, Lazada Wallet rewards, LazCoinsdiscounts, and more.

Lazada’s birthday month offers

• Big Baby Boss from March 1 to 3: Brgain-hunting parents on the lookout for baby supplies, toys, diapers, and milk formula from Pediasure, Enfagrow, Drypers, Huggies, LEGO, Fisher-Price, Hasbro, and more.

• 3.3 March 3: For store-wide discounts from Innisfree, LANEIGE, Apple, Nike, and others.

• LazMall Brands Festival from March 4 to 19: For fans of Samsung, Xiaomi, ASUS, Philips, Vans, Converse, L’Oréal Paris, Shiseido, Tesco Groceries, and more to enjoy authentic LazMall brand exclusive offers and latest releases.

• International Women’s Day campaign from March 6 to 10: For fashionistas to haul self-care, skin-care, cosmetics, and wardrobe essentials from L’Occitane, Aesop, Calvin Klein, Onitsuka Tiger, Watsons, and many others.

• Lazada 9th Birthday Chup Dulu Pre-Sale from March 14 to 26: For early-bird deal-seekers to lower the prices even further by pre-booking items through a non-refundable deposit to have a seamless, fuss-free checkout on mega day.

• Lazada 9th Birthday Sale’s Countdown from March 20 to 26: For smart shoppers to stretch their Ringgit by collecting platform-wide RM9 Free Shipping vouchers to be redeemed on mega day, as well as be rewarded with instant rebates and a chance to win over RM200,000 worth of Heartbeat Prizes for early Lazada Wallet top-ups.

• Lazada 9th Birthday Sale’s Mega Day on March 27: For the best online deals nationwide of up to 90 percent off, RM9 Flash Sale, Lazada Bonus vouchers, and Crazy Brand Mega Offers, that’s backed by Lazada’s 9x money-back Lowest Price Guaranteed*.

Source: NST