Malaysia Airlines’ parent launches one-stop travel, lifestyle portal
KUALA LUMPUR: Malaysia Aviation Group (MAG) has today launched Journify, an integrated one-stop travel and lifestyle digital platform that represents its third business.
MAG said the digital platform was focusing on providing end-to-end travel solutions, complementing its established strength and expertise in the airline and aviation services businesses.
“Journify is set to transform the consumers’ experience on digital platforms, offering a highly personalised travel experience solution that allows consumers to have access to information and knowledge to ‘discover’ places of interest that suit their preferences and needs.
“The platform will also facilitate them to ‘plan’ for a customised and bespoke experience and completing the process with a marketplace that allows them to ‘shop’ for the products and services they need, anytime and anywhere,” it said today.
MAG said Journify had introduced the first-of-its-kind flagship experience through the Journify2U service.
This allows customers departing from Kuala Lumpur International Airport to have their products purchased on the Journify app with the option for their purchases to be delivered to them at the boarding lounge.
MAG claimed that this was the first ever innovative offering in the world, integrating the air travel experience with e-commerce, presenting an absolutely seamless and effortless experience.
“Launching on a Beta platform, Journify promises more features and functionalities that will be added progressively,” it said.
MAG group chief executive officer Captain Izham Ismail said Journify marked a significant milestone in the group’s transformation journey towards becoming Asia’s leading travel and aviation services group delivering customised and digitalised end-to-end travel solutions.
Izham said Journify was an initiative created, conceptualised and designed by the internal talents within MAG with skills developed in the travel and hospitality scene who share the passion for making Journify a premier travel and leisure platform in the region.
“I truly believe Journify would be the future gateway to discover unique offerings that integrate multiple functions and features, expanding the Malaysian Hospitality experience beyond our customer’s journey and their day-to-day lives,” he said.
Journify has over 10 categories of merchants, points of interest, from cafes and restaurants to entertainment outlets, attractions, shopping malls and more.
To celebrate the launch, Journify offers customers a chance to enjoy savings with discount e- vouchers for selected Malaysian brands.
Source: NST
